Local SEO for Unlimited Local Business Leads

website design houston, houston website designer
website design houston, houston website designer
website design houston, houston website designer

If you search for local SEO {tips|advice|strategies} online chances are you’re going to come across a metric ton of content. The black hole of local SEO information is bottomless, you can nerd out on every single little detail or change Google makes to their algorithms and online space until your eyes bleed. But in reality, local SEO is not as complex as a lot of people make it out to be, at least not as complex as the regular organic algorithms which most people are more familiar with.

Below we present you the exact steps we take to morph your website from a local lead dud to a local lead stud.

At the end of just a few months, depending on your market and what kind of condition your domain is in, you can go from 0 to unlimited leads per month. Depending on what you’re doing with those leads, it could mean an extra $XXX – $XX,XXX to your bottom line every month.

You’ll find nothing more than you need to succeed online, and nothing less. The steps we use, set forth below, is both concise and actionable.

Gone are the days of just building a website and submitting it to the search engines and waiting for an eternity for results!  Here are a few of the steps we take to get your website from ZERO to HERO in less time!

If you are a business owner and would like more people to visit your website, read your content and buy your products or services, the easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.

Every search is an expression of people’s needs, wants, interests and desires. Imagine how your business would benefit if you could analyze search trends on Google, find search terms that are related to your business domain and customize content on your website to serve the actual needs of your customers.

Keyword research helps to uncover thousands of new long-tail keywords related to any topic.

Google My Business

If you haven’t already, we will help you claim your Google local business page.  All you need to know is that once it’s set it up, it should include the following:

  • A long, unique description that’s formatted correctly and includes links.
  • Choose the correct categories for your business.
  • Upload as many photos as possible.
  • Add a local phone number to your listing.
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days (if relevant).
  • Get real reviews from existing customers

NAP (Name, Address, Phone Number)

Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations).

Local Reviews

Local reviews have a direct impact on local search rankings, so spending time acquiring them is well worth the effort.

It’s worth mentioning that this doesn’t just mean Google reviews. We will also want to focus on getting reviews on your Yelp page (they are used by Apple Maps) along with other local directories. Our first priority will be Google reviews.

A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign.

By standalone I mean that it has no ties to your website, like global navigation. In essence, it floats alone, only accessible from the link you’re providing in your marketing content (the call-to-action in an email for example).

The purpose of a landing page falls into two categories:

  1. to capture leads that enable you to market to people in the future, or

  2. to “warm up” potential customers to the product you are trying to sell to them before sending them further into your sales funnel.

This creates the need for two types of landing page – a lead generation page and a click-through page.

The most valuable piece of information you can get from a lead generating page is someone’s email address – which gives you permission to continue talking/marketing to them.

Once you have a lead’s permission, you then try to convert them into a customer by combining the two most powerful 1-to-1 communication tools a marketer has – email and landing pages.

Here’s an example lead generating landing page that’s designed to capture user and/or company data in exchange for something – in this case an ebook.

optimal-landing-page

We make sure you get your big social networks claimed for your business. These are a great, safe, and natural source for a website’s very first backlinks if you’re starting from scratch or if your website has  been online for a while.

On top of the backlink benefits, another cool thing about social sites is many of them also allow you to drop the businesses address and contact information somewhere in the profile. Very few companies actually do this, so making good use of it will put you ahead of them.

If you’re serious about growing your small business website, it’s important that you have a social media presence. Since it’s no longer an option to ignore social media, it’s important you jump in and create as many reputable profiles as possible. Just what are the best social networks for business? We have identified over 50 of them.

Don’t worry.  We know you don’t have time to get your business listed on all of them.  That is where our Social Foundations program comes in.  We will get you listed on up to these social media sites affordably.

A local citation is any mention of a local business out on the web, with or without a link. It can come in various forms:

  • Company Name, by itself.
  • Company name & phone number.
  • Company name, phone number, & address.
  • Company name, phone number, address, & link.
  • etc.

Even just the phone number by itself can be a local citation.   A complete local citation should include the company name, address, and phone number. A citation that does not include all three of these is sometimes referred to as a partial citation.

Local Citations are a key factor in local search rankings.  We create handmade, custom local business citations catered directly for your niche and city.

What if I told you we could create a local video, syndicate it to targeted high-quality media sites, AND build citations + local links all in the same service?

Get ready because that service is finally here!  Rich Media Citations is a three-part service:

  1. VIDEO PRODUCTION.  Script, voice, and video production. We create all the elements needed for syndication in the next 2 steps.
  2. VIDEO SYNDICATION.  Video syndication is first and will go out to around 20 video sharing sites.
  3. IMAGE AND AUDIO SYNDICATION. Image and Audio syndication is next. The voiceover and images used in the video will be uploaded to around 30 different sites.

All your SEO reporting & data needs covered

Accurate, essential data to ensure you make the right decisions

  • Organic, maps & mobile search rankings
  • Audit & track citations & NAP
  • Review monitoring with review alerts
  • Google My Business audit + competitor benchmark
  • Google Analytics integration and reporting
  • Facebook & Twitter integration and reporting

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