The World is going Mobile and so should your website
The mobile revolution is real and it is taking not just the nation, but the world by storm.
On April 21, 2015, Google changed their search algorithms to reflect mobile-optimized websites because of the huge and rapid growth in mobile searches. They are also expanding their use of mobile friendliness as a ranking signal. This change has a significant impact on where websites are ranked when searching Google on a mobile device. This means that every website in the world has to be mobile or they will be irrelevant on Google searches!!!
Smartphones – Big on searches
Businesses today need mobile websites to reach on-the-go customers and remain competitive in today’s fast paced economy.
Failure to go mobile and provide your customers with this vital gateway to access your business is already costing you money and could eventually cost your business its very existence.
Local Searches – Your Customers
Statistics don’t often agree but when it comes to the research done on local searches you will find they all agree on one thing – local search is huge.
Customers today are all online and conducting local searches, according to Google 70%+ of local searches lead to purchases within 24 hours. This is why -even at a local level- your business needs to be accessible to the on-the-go customer.
Mobile features customers demand
Today’s customer is busy, on the go and technologically sophisticated – they demand the same from the companies that earn their business.
An emerging point of purchase
All of the facts and features are meaningless if the end-result’s aren’t there, right? So let’s line them up:
- Increased profits
- Increased sales
- Increased customers
- Increased customer loyalty
- Decreased frustration